"BOI is a continuous exploration of the art of knitting with sustainability as its core value."
The BOI brand is a continuous exploration of the art of knitting with sustainability as its core value. Led by founder and designer Goran Sidjimovski, the brand approach is driven by a trial and error and hands-on mentality and aims to challenge the perception of knitted textiles. Sustainability is reflected throughout the design and production process in both environmental and social context.